Introduction
Walmart has the most market share in Prepaid Wireless across stores and Walmart.com. Yet we never get chance to introduce Postpaid Wireless to our customers, we are losing $200M per year since we does not provide postpaid wireless.
The goal is to build a comprehensive and easy to navigate prepaid and postpaid wireless experience for Walmart customers, both online and in stores.
Responsibility
My responsibility was to collaborate with another team to build E2E experience. I was mainly focusing on Cart & Checkout piece.
Launch Date
Jan, 2019
Postpaid Wireless
Walmart lose $200M per year due to does not provide postpaid wireless feature. In order to gain market share, we need to build a comprehensive and easy to navigate prepaid and postpaid wireless experience for Walmart customers, both online and in stores.
My Responsibility
My responsibility was to collaborate with another team to build E2E experience. I was mainly focusing on Cart & Checkout piece.
Opportunity
Here are some data to help you better understand the opportunities.
0Million
Postpaid Store business earned in FY2018
0%
Walmart current market share
0%
BestBuy current market share
0Position
Walmart has the most market share in Prepaid Wireless across stores and Walmart.com
0Billion
Walmart current Prepaid business
0Million per year
That Walmart is losing since we does not provide postpaid wireless
Full Color Palette
Based on Living Design pattern, here is the color palette which has been used in this project.
Global Padding
Designs start with padding divisible by 8px.
Exceptions that start with padding divisible by 4px should be done strictly out of a designer’s necessity.
Phase 1 - Upgrad Line
On phase 1, we started with allow customer to upgrading their exisitng line.
Checkout Flow
Phase 2 - S2S
On phase 2, we are providing the feature that allow customer to delivery wireless item to store so they can pick up there.
What is the change?
1. Add a global message to remind customer the restriction on fulfillment option due to systerm will get customer’s address/zip code from their carrier account.
2. Removed wireless item payment plan.
3. Add agreement step into checkout flow due to legal reason.
Protection Plan
What you will see here is design variants of the Protection plan module.
Variation
Final
Agreement Step
Agreement step is a very important and brand new step for postpaid wireless project, due to legal reason customer will need to sign the agreement before they can place the order.
Final - What is the change?
1. Removed checkbox due to ADA red flag.
2. Instead of going to review page, changed main CTA to open a review model so we will able to avoid error use case happens - customer might click review order without signing agreement.
Agreement model
Phase 3 - New Line
On phase 3, we are exciting about brining new feature to customer which is allow customer to add new line. Along with some visual updates
What is the change?
1. Added carrier information, provides more monthly payment information and calling out the activation fee to customer.
Other Components
Here are some other componets used in this project.
Protection plan comparison
Payment detail
Protection plan variants
